Collanine Colorate, an Italian indie jewelry brand, is making waves in the fashion world with its colorful beaded necklaces. The brand, founded by Lorenzo Franchini and Giacomo Giovagnoli, has gained a loyal following in Italy, and now, with the help of Gigi Hadid, it's expanding to the United States. The partnership between Collanine Colorate and Hadid's fashion label, Guest in Residence, is a natural evolution, as both brands share a similar aesthetic and a mutual connection with Italian stylist Margherita Moro. The collaboration will see pop-ups at Hadid's stores in Los Angeles and New York, offering a selection of the brand's bestselling pieces, including seashell-centric necklaces and the signature sun-shaped pendant. The brand's growth has been driven by word-of-mouth and targeted placements on local influencers, and its artisanal creations imbued with a sense of spontaneity and approachable price point have helped it expand its reach. In the U.S., Collanine Colorate will bring a selection of its bestselling pieces, led by the seashell-centric ones that frequently appeared on Hadid and her models. The brand's expansion to the U.S. is a strategic move, as the country is one of the top-performing international markets for the brand, with sales growing 20% in 2025 versus 2024. The brand's digital-native nature and its focus on Made-in-Italy products intended to last more than a season make it an attractive proposition for American consumers. Collanine Colorate is also on the move in its home turf, with the opening of its second store in Cervia, a seaside resort town in the Emilia-Romagna region. The brand is also planning to extend its Milan flagship, dubbed 'Casa Collanine', which will double its retail surface and accommodate a hospitality area, café, and events space. The brand's future looks bright, with plans to attend the Cabana Show in Miami and launch a temporary store in Cinque Terre, Italy. The collaboration with Flòwze, a made-in-Tuscany footwear label, is also on the horizon, with a capsule collection of sandals and matching necklaces set to launch at the end of the month. Overall, Collanine Colorate is a brand on the rise, with a strong following and a clear vision for the future. Its expansion to the U.S. and its focus on Made-in-Italy products make it an exciting prospect for fashion lovers and entrepreneurs alike.
